Mybacs - User experience design for the webshop
Better Inputs, Better Outputs
  • User insights
  • User experience design
  • Webshop
  • Design System
Bacteria for more well-being

The start-up mybacs sells specially cultivated bacteria as dietary supplements to customers who lead a health-conscious lifestyle. Regular use is intended to strengthen the microbiome in the gut and improve general well-being.

The products are sold exclusively in a subscription model via the company's own webshop. As part of a comprehensive relaunch, the user experience and conversion rate of the store were to be improved through an optimal UX design.

User Research

Based on user interviews and evaluations from analytics, we created and visualized a complete user journey to identify pain points and requirements and enable an informed design process. Content and information architecture were then consistently aligned with the defined sales funnel.

Mobile Check-out

The main focus of the store relaunch was the mobile-first
check-out. Minimum clicks in combination with maximum transparency are important in this purchase-critical step. To guarantee this, among other things, a so-called inline validation was introduced. The values in the form fields are checked and reported back to the user as soon as they are entered. This avoids frustration and increases conversion.

Invision App Design System Manager
Digitales Design-System

A digital design system is a building set of design elements, interface components and design principles. Design systems enable maximum consistency and efficiency in branding.
For mybacs we realized a design system with the Invision DSM tool, which served as a default for frontend programming.

„Mit Factor Product konnten wir ein komplexes Produkt in eine einfache und klare User Journey bringen. Diese wird nicht nur den digitalen Anforderungen im E-Commerce der Start Up Szene gerecht, sondern bietet unseren Kunden einen echten Mehrwert.“
Kira Bofinger - Creative Director