Why we exist

We believe that design is a powerful tool for making a positive difference - whether we're launching trendsetting products, giving a brand distinctive expression, or creating inspiring experiences.

How we work

We combine strategy with empathy and focused creativity with implementation strength. As a proactive partner to our clients, we think entrepreneurially and involve all relevant stakeholders in the process. For us, design is a way of solving problems and to excite people.

What we do

Working in cross-disciplinary teams, our range of services is geared towards developing holistic brand identities and realising user-centered innovations.

Our offer

In an increasingly dynamic environment, we help our clients sharpen their focus, gain new perspectives and find the right path.

Research & Analysis

Trend monitoring

User profiling and insights

Value Proposition Design

Innovation consulting

Design Thinking

Workshop design and facilitation


A brand is what gets into people's heads and hearts. We develop authentic and unique brand identities and apply them to all touch points.

Brand identities

Corporate design

Brand communication

Web presences

Visual storytelling

Editorial design

Style guides

Product & Experience

The promise of a brand is experienced through it's products. We conceive, design and realise groundbreaking products and experiences that offer their users lasting pleasure of use.

Industrial Design

User Experience Design

Product design language

Product graphics

On-product branding

Packaging design


Our Team
The factors are a mixed team of creatives and experienced strategists.
What they have in common: Passion for creative problem solving, team spirit and fair play. One for all, all for one!
Boris Simon, Managing Partner
Jana, Senior Brand Designer
Try to be unfamiliar with what you are doing.
Frank, Managing Partner, Dots Connector
Stephanie, Head of Team
Don’t make the same mistake twice, unless it's a good one.
Matthias, Visual Storyteller
Charlotte, Designer
Normal is boring.
Lena, Senior Designer
Just give it a try, it could turn out well.
Ronja, Senior Brand Designer
To create is to forget.
Dieter, Senior Industrial Designer
Sophie, Digital Designer
Regina, Senior Brand Designer
Anna, Junior Designer
Fabian, Associate Consultant
Jonas, Industrial Designer
Xiwei, Design Trainee
Our clients
We work for brands and people involved in diverse industries who want to make a difference -
from start-ups to 300-year-old family businesses:
Argentus Energie
BoSiHo Leisure Products
Caritas - Side by Side
Chez Fritz Gastronomie
Curves Magazin
Dallmayr Delikatessenhaus
Delius Klasing Verlag
Electronic Beats
F.S. Kustermann
Fischer Sports
Gauly Advisors
häberlein & mauerer für Gallo und Nespresso
Henri Hotel
Hürzeler Zuhr
Intercycle Mustang
Intercycle Wheeler
Ivoclar Vivadent
Kammerkonzerte Freundeskreis
Kern & Springer
Koi Japanese Restaurant
Kull & Weinzierl
Landersdorfer & Innerhofer
MTB Cycletech
Münchner Rundfunkorchester
Musikverlage (Diverse)
Pizzaria Garbo
Primo Espresso
Rathgeber Produktkennzeichnung
Red Chili
Rote Sonne
Saffer Wein
Schott Zwiesel
Schwan Cosmetics
Sedus Stoll
Siemens Financial Services
The Grill
Unikia AS
Zum Ferdinand und Ciao Francesco
Zum Goldenen Kalb
Since our founding, our products have been regularly awarded with the most significant design prizes.
    • 2021
    • IFOY Award 2021
    • Red Dot Design Award
    • 2019
    • iF Design Award
    • 2018
    • IF Product Design Award
    • 2016
    • iF gold Award
    • red dot: Best of the Best
    • iF design Award
    • 2015
    • iF Design Award
    • German Design Award: Special Mention
    • 2014
    • iF Product Design Award
    • 2013
    • iF Packaging Design Award
    • 2xFocus Open 2013 Silver
    • Ispo ski Gold Award
    • 2012
    • Universal Design Award
    • iF Communication Award
    • DDC Award
    • Kulturplakat
    • Best of Corporate Design DDC
    • red dot Product Award
    • ADAC Deutschland in Bronze
    • DDC Award in Gold
    • iF Product Design Award
    • 2011
    • Ispo Ski Award
    • 4xiF Communication Design Award
    • Universal Design
    • 2010
    • red dot award (product design)
    • iF Product Design Award
    • American Illustration Award