Bayerischer Rundfunk - Diverse quality programming under one roof
BR umbrella brand
Bayerischer Rundfunk
  • Brand communication
  • Designmanagement
  • Value proposition design
Bayerischer Rundfunk - Diverse quality programming under one roof

Bayerischer Rundfunk offers a diverse quality program, all under one roof. "Making the audible visible" is something we have succeeded in doing many times: For more than 15 years, we have been designing brand appearances and communication media. These include the successful image campaign "Das Radioprogramm mit Hintergrund" (The radio program with a background) for Bayern 2, the concert planner for the Munich Radio Orchestra and the digital channel "BR Heimat".

Communication for the umbrella brand.
Backstage at the radio - key visual for the BR audience campaign "Mitmischen"

Take a look behind the scenes for a day, discuss the program in the editorial offices and actively participate in the program. The Bavarian Broadcasting Corporation makes this possible with the public campaign "Mitmischen". We developed the key visual for it, which works both statically and in motion in all media of Bayerischer Rundfunk. Public value on all channels.

Video spot of the public campaign
It's all about you - key visual for the internal counseling service "BR Care

"BR Care" is the support program for employees of Bayerischer Rundfunk. The offer accompanies people in every situation of life with offers for health, reintegration and family. The goal of BR Care: employees who always have a reason to smile. That's why we based the logo visually on a smiley.