Smart to the doctor - pioneering telemedicine
with a new digital health service.
Product launch for the Association of Statutory Health Insurance Physicians Baden-Württemberg
Customer
KVBW
Performance
  • Research & analysis
  • Name development
  • Corporate design
  • Designmanagement
  • Web and app design
  • Customer Insights
docdirekt - Smart to the doctor

The KVBW is the first association of panel doctors in Germany to launch a telemedicine service - docdirekt offers legally insured patients medical help by phone, app or online. We were able to accompany the launch of the service from the very beginning: From naming to the implementation of a wide range of communication media.

Corporate Design

Für den innovativen medizinischen Service der KVBW entwickelten wir einen neuen digitalen Auftritt. Die große Herausforderung: eine bisher unbekannte Dienstleistung zugänglich und vertrauenswürdig zu machen.

Dafür wählten wir Farben, Bildsprache und Illustrationsstil, die Sympathie, Seriosität und Kompetenz gleichermaßen widerspiegeln. Bei der Entwicklung des Logos berücksichtigten wir auch den Wunsch des Auftraggebers, die Wortmarke markenrechtlich schützbar zu machen.

docdirekt explanatory film
App
Illustration style

With the combination of photos and illustrations, we achieve a high degree of flexibility in communication. And can thus bring all aspects of the online medical service closer to the users in an understandable way.

Communication media

From billboards and ground posters to landing pages and in-app advertising - we work on docdirekt's success with a wide range of digital and analog communication tools. Each individual implementation is made measurable.

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