Enjoying the mountain - new appearance and unique
products for the ski touring outfitter Hagan.
Brand and product relaunch for Hagan
  • Strategy
  • Trend research
  • Corporate design
  • Brand communication
  • Industrial design
  • Product graphics
  • On-product branding
  • Packaging
  • Website
  • Webshop
HAGAN – Pure Ski Mountaineering

"Pure Ski Mountaineering". Since 1924, the ski touring specialist Hagan has stood for this statement. For us it was the basis for the revision of the complete appearance of the traditional brand: clear, unambiguous and timelessly reduced. On all skis, a concise identifying feature was introduced in the form of the offset "Cut Cap". The stylized letter "H" of the new logo features two ascending touring skis.

Product Collection 2019
Strong appearance - communication in space

Based on the new corporate design, we developed the Hagan trade show appearance for ISPO Munich 2019 for the third year in a row.

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Actionshooting (Photocredit: Stefan Leitner)
Fresh brand message - consistent product design.

The 2018/19 ski collection is the result of a dynamic combination of product design, on-product branding and product graphics.

The brand's website and online store have also been redesigned and revamped.

The new catalog summarizes the elements of the uniform communication and contains detailed product information.

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