A day with MINI - everyday products with thoughtful design,
that make life more beautiful.
MINI Lifestyle Collection
Customer
BMW Group MINI
Performance
  • Design language
  • Industrial design
  • Packaging
  • Product graphics
MINI Lifestyle Collection - Not just for fans

We have already been commissioned by the BMW Group to develop the design for four MINI Lifestyle collections: In the process, more than 100 functional products and accessories were created that make everyday life more beautiful. The goal was to inspire both MINI fans and design-oriented customers without a direct connection to the brand. From brainstorming to production, less than 12 months passed for each collection.

Product collection
Stylish and consistent - the new variety

Based on a cross-collection story, we developed a range of products with surprising functions in a consistent, brand-typical design language. The MINI brand's high standards of creativity and quality are reflected in the special materials, the attention to detail and the exhaustion of production possibilities.

Product Details
High-quality and sustainable - a real statement

For a coherent overall impression, we developed a uniform packaging design that combines both sustainable, functional and design aspects.

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