Design to Value – Compelling design strategy creates brand value
Interroll – 360° design strategy
  • Strategy
  • Industrial design
  • Designmanagement
  • On-product branding
  • Corporate design
  • Brand communication
Interroll – 360° design strategy

Interroll products and solutions can be found wherever material is stored, transported and sorted: in logistics centres, airports, supermarkets and factories. The listed company, headquartered in Switzerland, employs 2500 people and produces at 16 locations worldwide.

Since 2008, factor product has accompanied Interroll as a design partner for product design and brand presence. Based on the Interroll brand strategy, a comprehensive concept for product design was developed and implemented step by step.

The consistent design language of Interroll's products creates a high level of recognition and contributes to the brand value. Today, Interroll is one of the design leaders in the industry and has increased its stock market value more than tenfold within 10 years.

The yellow end cap of the conveyor role is an iconic design element of the brand.
Interroll Product Design Rules

The Product Design Rules systematically define the standards and criteria for product design and enable informed design decisions to be made. This speeds up development processes and ensures a consistent brand image.

Modular Conveyor Platform MCP
Modular Conveyor Platform

The consistent design language and colour concept create a high recognition value. Surfaces and details convey a high-quality overall impression in line with Interroll's "best-in-class" claim.

Interroll Corporate Design
Good design pays off

How design gives "hidden" capital goods an identity.
Interview with factor product partner Frank Thiele in the Interroll magazine "moving".

Read interview online on