Packaging as a tool - design language with real added product value for Ivoclar Vivadent.
Innovative packaging design for Ivoclar Vivadent
Ivoclar Vivadent
  • Industrial design
  • On-product branding
  • Research & analysis
  • Value proposition design
  • Customer Insights
  • Prototyping
Ivoclar Vivadent – Packaging as a tool

Ivoclar Vivadent is one of the world's leading suppliers of material systems for dentistry. A brand-specific design language with real added value was developed for the dental company's primary packaging. Dentists can use the ergonomically shaped primary packaging like dental instruments and thus save valuable time.

Product collection
Elementally improved - the new look

New packaging design based on a consistent design language in combination with consistent coloring and on-product branding elements.

Consistent thinking - packaging as a tool

The new primary packaging becomes tools and improves the handling of the product.