Ciao Amore - scalable business model for
simply good coffee.
Brand and design relaunch for Primo Espresso
Customer
Primo Espresso
Performance
  • Research & analysis
  • Corporate design
  • Packaging
  • Design language
  • Web and app design
Primo Espresso – Ciao Amore

Primo Espresso has been successful in Germany for more than 15 years with bars and café lounges at in-house locations. Fair and climate-neutral. The brand profile and image needed to be revised in order to expand the range to include cafés in public spaces. Our task: to develop an attractive and differentiating offer that can be scaled efficiently. For simply good coffee.

Corporate Design

Primo Espresso embodies coffee passion and competence without sacrificing fairness and environmental sustainability.

Illustration style
Sustainably good - coffee competence with fairness

With bars and café lounges at in-house locations, Primo Espresso has been successful in Germany for more than 15 years.

Website
Coffee packaging

Analogous to the corporate design, we were asked to create a coffee packaging for Primo. The focus is on coffee passion and sustainability.

Mehr davon?
Brand

Bayern 2 – Listening without borders

Brand

docdirekt - Smart to the doctor

Brand

ehret+klein – People and real estate thought through to the end