Find Faster – For more safety in the mountains
360° brand identity for a revolutionary generation of avalanche transceivers
Customer
nivia × Rosenberger Gruppe
Performance
  • Strategy
  • Corporate design
  • Brand communication
  • Industrial design
  • Product graphics
  • On-product branding
  • Packaging
  • Website
  • UX and UI Design
High-tech for the seconds that matter most.

When searching for avalanche victims, seconds often mean the difference between life and death. The Rosenberger Group—a leading global manufacturer of connectivity solutions in high-frequency, fiber-optic, and high-voltage technology—wanted to redefine safety in the mountains.

With the nivia brand, the company is bringing its technological expertise to mountain sports for the first time: a search device that is as easy to use as a navigation device, works reliably even under extreme stress, and saves up to 30% of the time needed to locate avalanche victims.

Our contribution: A 360° brand identity, from strategy to industrial design.

(Photocredit: Hansi Heckmair und Andreas Jacob)

User-Centered Product Development
Intuition as a design principle.

As the strategic design partner, we supported the project from the initial idea through to launch. At the heart of it all was a future lifesaver: the nivia 3D Finder.

Our core question was: How do we make highly complex, three-dimensional radio technology error-free and operable without looking, even in high-stress situations?

Our task was to translate the values of speed, simplicity, and technological leadership into form and brand in such a way that they are immediately apparent at every touchpoint. We didn’t want to design a mere tech gadget, but rather an intuitive, trustworthy companion.

Logo
Close to people, right from the start

We started by listening and observing: during training sessions in the snow, with real first responders. This resulted not only in a product brief—it laid the foundation for every design decision that followed.

Hardware design and the app interface were developed in parallel, not one after the other. Brand strategy and product design went hand in hand from the very beginning. This isn’t just a procedural detail—it’s the reason why everything fits together in the end.

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The 3D Finder in the test environment
A seamless experience

For a safety product, trust isn’t an emotion—it’s a design challenge. Every element of the nivia experience contributes to this:

The nivia 3D Finder is stripped down to the essentials: readable at a glance, operable while wearing gloves, and easy to use without any learning curve. The three-arrow brand symbol immediately highlights the advantage of 3D search. The color code works even in the snow.

The packaging doubles as a transport case, and the bundle box as a touring bag—functional materials instead of waste. The app assists with tour planning right from the start, providing weather data and risk warnings. Tutorials and social media content explain the technology in a way that makes it tangible.

This 360° experience isn’t just a design statement. It’s a message to the outside world: You can trust a company that thinks this consistently.

Actionshooting (Photocredit: Andreas Jacob)
What It achieves

At the launch, partners, retailers, and the press tested the nivia 3D Finder directly in the snow. The results showed significantly reduced search times—measurable proof of what happens when technology and design are jointly focused on people.

Bringing more safety to the mountains. A company that applies its expertise where it saves lives.

Responsible Design for Growth